Influenced by cultural heritage, Shamaamah brings fusion to a luxe audience. With a focus on intricacy, pieces are created for the diverse clientele. The aesthetic is an amalgamation of the designer’s Western upbringing and their Asian traditions. With legacy in mind, the designs are constructed to last generations and introduce cultural customs to new audiences. Championing traditional techniques that conceive bespoke garments, the designer narrates a sophisticated story that can be translated by anyone.